Monday, 21 March 2022

Introduction to SEO

 Introduction to SEO

SEO- Search Engine Optimization.

SEO is a technique used for designing and developing a website to be rank high in search engine result.

SEM-Search Engine Marketing

SEO is useful in increasing the number of visitors to a website.

Types of SEO-

  1. On-Page SEO-includes provision of  goods content ,good keywords, selection ,putting keywords on correct places, giving appropriate titles to page.

Concerned with Information that is displayed to the end user, such as text, images.

  1. Off-Page SEO-includes link building ,increasing link popularity by submitting open directories, search engines, link exchange.

Concerned with  Website –website relationship, how good is your network?

Techniques of SEO-

  1. White Hat SEO- apart of good design.

  1. Relevant content

  2. Well Labeled images.

  3. Relevant links and references.

  4. Complete sentences with good spelling and grimmer

  5. Standard –compliant HTML

  6. Unique and relevant page titles.

  1. Black Hat SEO-Techniques that search engine do not approve.

  1. Duplicate content

  2. Invisible text and stuffed keyword.

  3. Clocking or redirecting the user to another site or page.

  4. Links from sites with non-relevant content.

Optimizing Website

  1. SEO Page Structure Optimization

HTML Code should start with <!doctype html>

Singular tag should be self enclosed.

Order of tags should be proper.

Recommended-

    <title> tag- title content should be up to 60 character.

    Meta tag-Meta description should be between 70 and 160 character.

    Heading tag-page should include <h1> to <h6> heading.

    <img> tag with alt attribute.


  1. SEO Keywords-

Important words and phrases related to the developed website content.

Online Keyword planner tools-Google Ad Words

  1. SEO Social Bookmarking

Powerful tool in promoting a website. Useful for Off-Page SEO optimization.

Bookmarks are website links that are stored for future references.

Bookmarking service allows you to save ,organize and share bookmarks with other users.

  1. SEO-Social Media Optimization(SMO)

Deals with website ranking,usng interactive communications like facebook, tweeter blogs etc.

  1. SEO Backlinks-

Backlinks are link on one website that,when clicked take the user to another site.

Backlinks  represents vote of confidence from one site to another.

  1. Other factors of SEO-

  1. Speed of the Website-

  2. Mobile friendly-

  3. Creating robots.txt – tells search engine which  pages you want to exclude from indexing.



 






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